Analyze large datasets to identify trends, patterns, and anomalies and present findings to stakeholders clearly and effectively. Develop, maintain, and optimize reporting dashboards and visualizations in Tableau. Measure and report on key marketing, sales, product, and operational metrics, such as ROI, conversion rates, customer acquisition costs, customer lifetime value, and engagement levels. Design and implement automated reporting processes to improve efficiency and accuracy in marketing, sales, and product analytics.
Ensure data integrity and quality by performing regular audits and troubleshooting data discrepancies. Stay up-to-date with industry trends and emerging technologies to continuously enhance analytical capabilities in the marketing domain.