User Acquisition Specialist

You will scale paid performance campaigns across Fliff, Sidepot, and new Products. This role will focus on acquiring and retaining users through paid channels like Meta, TikTok, Reddit, Snapchat, Twitter/X, Google, and Bing. You’ll be responsible for building, launching, and optimizing paid media campaigns with a performance mindset - driving installs, improving ROAS, and supporting customer growth across our sports gaming, casino, and new products. Key Responsibilities: Launch, manage, and optimize paid acquisition campaigns across platforms (Meta, TikTok, Reddit, Snapchat, Twitter/X, Google, Bing). Analyze campaign performance and proactively adjust targeting, creative, bidding, and budgets to meet KPIs like CPA, ROAS, and LTV. Collaborate with creative teams to test new ad formats, messaging, and visual approaches across social and display. Develop and scale acquisition strategies tailored for sports gaming, casino, and real-time sporting events. Report on performance and trends using dashboards and analytics tools; translate data into actionable insights. Work closely with product and finance teams to align acquisition efforts with user lifecycle value, retention goals, and revenue forecasts. Stay current on platform updates, media buying trends, and competitive activity in sports betting, casino, and gaming. Test new channels and acquisition strategies to uncover additional user growth opportunities.