Campaign Manager I

RRD’s Campaign Manager I assists with managing multi-channel campaigns with high levels of personalization to build awareness, promote products and services, and drive lead generation. Collaborate across cross-functional teams to project manage the development, execution, and delivery of campaign workflows that translate to revenue. Understands and masters ability to set up, execute, and optimize campaigns for client success. Develops campaigns with respect to the client experience and all phases of the buyer journey. Coordinates multi-channel marketing campaigns, including project management, channel execution, communication, and results. Monitors the effectiveness of campaign initiatives and adjust programs to improve results. Tells the story behind successful campaigns initiatives, both how and why. Follows established workflows for the lifecycle of marketing programs, including creation, review, approval, distribution, analysis, optimization, and archival. Provides and analyzes reports that measure performance. Proactively learns and seeks opportunities to contribute on non-display products through ebbs and flows in business. Supports and shares ideas on innovative action plans to exploit and/or improve team outputs. Supports efforts and contribute toward regular testing against department KPIs and how that impacts clients and vision of org and company. Uses empowerment to handle operations first line of defense for issues on problematic campaigns – make sure critical issues are being addressed promptly/accurately and seek creative approaches to resolutions – escalate to management as necessary.