Vice President of Marketing (DocUpdate)

Brand & Narrative:

• Define and evolve the DocUpdate brand as the company scales.
• Shape messaging across every touchpoint while preserving trust and clinical credibility.
• Ensure the brand consistently reflects our physician-first identity and voice.

Growth Marketing:

• Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing.
• Work with team to scale physician acquisition efficiently while maintaining brand quality and trust.
• Support full-funnel growth systems with strong attribution and performance analytics.

Community & Physician Council Growth:

• Expand and strengthen the DocUpdate physician community and advisory network.
• Create programs that increase engagement, loyalty, referrals, and clinician advocacy.
• Develop meaningful clinician experiences online and in-person.