Digital Marketing Specialist

Coordinate cross-functional marketing campaigns from brief to execution. Manage homepage banners and ensure on-site promotions are reflected accurately and on time. Work with the design team to proof and QA Figma files before web development hand-off. Submit and follow up on web development tickets, audit site changes post-launch. Paid ads management includes providing creative briefs, uploading creatives, monitoring campaign performance. Project manage large-scale website initiatives, lead marketing-side research and oversee internal coordination with design, compliance, and development. Coordinate and manage surveys, giveaways, and loyalty coupon rollouts. Drive innovation with Cabana Club and ELITE loyalty programs.