New Brand Marketing Lead

Upwork is looking for a Brand Marketing Lead to manage brand marketing initiatives that drive category expansion, innovation, and brand consistency across emerging business areas. This role involves developing and executing brand and go-to-market strategies, owning messaging frameworks, audience segmentation, and campaign development to enhance the brand’s reach and impact. Responsibilities include activating brand strategy, developing positioning and messaging, partnering with design and product teams, developing campaigns, leading briefings, and collaborating with stakeholders. You will analyze campaign performance and market insights to refine brand strategy and monitor brand health metrics. The ideal candidate has 5+ years of experience in brand or integrated marketing, a strong track record of managing brand strategy and campaign development, deep understanding of brand positioning, and excellent creative judgment.