VIP CRM Strategist

As the VIP CRM Strategist, you'll build VIP retargeting campaigns by designing and launching smart, personalized campaigns that bring back lapsed players and keep them engaged for the long run. You will segment and personalize using player behavior and lifecycle data to segment the VIP base and craft messaging that feels relevant, timely, and valuable. You will lead onsite comms by owning the VIP experience on-site, making sure every pop-up, banner or in-game message hits the right note and reinforces our brand. You will also work cross-functionally by partnering with the VIP, product, marketing, and design teams to ensure campaigns are cohesive, engaging and aligned with broader goals. In addition, you will drive cross-selling to help introduce VIPs to other features and products they’ll enjoy by crafting thoughtful, well-timed promotions and journeys. You will test, learn, and repeat by running A/B tests to refine messages, formats, and timing, then turning results into stronger, more effective campaigns. You will also measure and optimize by keeping a close eye on performance metrics, using them to continuously refine and improve everything you do. Finally, you will manage budgets by taking ownership of the VIP CRM budget, making smart decisions to get the best results and return.