This position is responsible for driving online conversion through development and execution of product and service content strategies in alignment with both short-term and long-term goals. The role leads Organic Search Engine Optimization (SEO) initiatives to generate demand and maximize the volume of inbound traffic from search engines to the TDS websites.
The Associate Manager - Search and Content Marketing is also responsible for the development, implementation, and oversight of content strategies across all TDS websites. The incumbent will lead cross-departmental collaboration across multiple business units, to research and ideate (in partnership with public relations and creative services). The role requires an analytical and perceptive professional, who will also serve as the designated representative for the business unit in broader organizational initiatives.