Job Description
The Pay-Per-Click Virtual Assistant is responsible for managing and optimizing Sponsored Product campaigns on Amazon to maximize return on investment (ROI). This role involves developing paid search strategies, selecting high-performing keywords, adjusting bids, and analyzing campaign performance to drive sales and profitability. The ideal candidate has a strong analytical mindset, is proficient in data analysis, and has a keen understanding of Amazon’s advertising platform.
Key responsibilities include PPC Campaign Management by handling day-to-day operations, Strategy Development by participating in effective paid search strategies, Campaign Execution & Optimization by launching and optimizing various PPC campaigns, Keyword & Targeting, Budget & Bid Management, Performance Tracking & Analysis, and Fraud Prevention.