Digital Marketing Manager, Member Acquisition and Engagement

Drive member acquisition, activation, and engagement across email, SMS, direct mail, push notifications, and other emerging channels. Translate marketing objectives into actionable campaign plans and creative briefs; partner with Creative, Content, and Marketing Ops to bring campaigns to life with accuracy and impact. Collaborate with data and analytics teams to define high-value audiences based on healthcare moments, member behavior, and service eligibility. Build and optimize integrated member journeys using Salesforce Marketing Cloud, working closely with technical and creative teams to ensure personalization and scalability. Design and execute A/B tests to optimize messaging, creative, and channel mix across key lifecycle touchpoints. Monitor campaign performance across KPIs and translate results into clear insights and recommendations. Present learnings and performance trends to internal stakeholders, informing future strategy and roadmap planning. Identify new engagement levers and moments to deepen member value and retention. Contribute to building internal playbooks, tools, and processes that accelerate campaign development and improve team velocity.