About the Role:
- Own and scale paid search campaigns across Google Ads and Microsoft Advertising (Bing).
- Drive high-quality inbound traffic from homeowners actively searching for home improvement services.
- Continuously optimize campaign economics and improve unit-level profitability.
Key Responsibilities:
- Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formats.
- Optimize campaigns against CPL (cost per lead) and downstream quality metrics.
- Build and maintain performance dashboards; report weekly on key KPIs and budget pacing.
Who You Are:
- You think in unit economics, not just media metrics.
- You are comfortable with ambiguity and able to prioritize what moves the needle.
- You are proactive about learning new platform features and testing them systematically.
SBC Performance
SBC Performance drives scalable growth for brands ready to expand globally. They work across eCommerce, health & wellness, education, and entertainment, and help brands acquire customers faster and scale across 26+ global markets. They are trusted by 200+ companies and manage $150M+ in ad spend.