Responsibilities:
- Write long-form copy across Forbes-owned customer journeys.
- Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements.
- Own customer-lifecycle email copy across Forbes-owned journeys.
Requirements:
- 7+ years of long-form direct-response copywriting experience.
- Portfolio of advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution.
- Mastery of long-form persuasion architecture.
Additional Skills:
- Direct experience with GLP-1, weight loss, debt relief, insurance, or comparable regulated direct-response categories.
- Quiz funnel and branching-narrative copy experience.
- Familiarity with the publisher and native-ad ecosystem.
Forbes Advisor
Forbes Advisor aims to empower readers to turn their aspirations into reality by providing trusted advice and guidance for informed decision-making. They are an experienced team of industry experts with decades of experience across various teams and geographies.