Influencer Marketing Team Lead

Drive the influencer marketing strategy, ensuring it aligns with broader growth and brand goals. Manage and mentor the influencer marketing team, setting clear goals, KPIs, and professional development plans. Identify and secure high-potential influencers to build long-term, strategic partnerships. Oversee the creation of compelling outreach strategies and content to engage influencers. Approve and guide the development of campaign briefs, influencer rosters, and content concepts. Monitor and optimize influencer performance across brand awareness, content quality, and conversions. Stay ahead of industry trends, emerging influencer talent, and platform opportunities. Report regularly on team performance and campaign ROI to senior stakeholders. Collaborate with brand, content, paid, affiliate, and product teams on integrated campaigns. Lead experimentation into new influencer niches and formats (e.g., UGC, ambassador programs, niche communities).