Job Description
The Social Media Specialist amplifies the voice of G.E.H.A across social media platforms to enable and drive new sales engagement. The role works directly with executives, B2B Sales and business development teams and operators, crafting compelling and informative content, and executing engagement strategies that establish thought leadership, expand reach, and elevate G.E.H.A brand recognition and better position the sales team in the market.
This position requires developing and implementing social media strategies for G.E.H.A to enhance brand and drive thought leadership. You will also be creating and curating engaging content, ensuring alignment with preferred company voice and industry trends.
Track and analyze engagement metrics, providing insights and recommendations to optimize performance. Monitor online conversations and manage G.E.H.A and select executive brand reputation, addressing risks and opportunities proactively.
About GEHA
GEHA is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families.