This Partner Marketing Manager role will be at the forefront of helping transform the partner model into a marketing leading opportunity channel. This role will be critical in designing and executing partner focused content, platforms and events to enhance partner recruitment, enablement and partner-lead opportunity development. Working across the partner organization and corporate marketing, the Partner Marketing Manager will need to leverage a strong cross-marketing skillset to achieve Summit’s goals.
Collaborate with the Partner organization to develop and design marketing programs to support broad partner needs and key partner accounts. Work directly with assigned channel partners to drive successful co-marketing initiatives, including joint campaigns, partner-driven events, and co-branded materials. Represent the company at key partner events, conferences, and in-field activities to foster partner and customer engagement and brand visibility. Work with Partner Operations team and Partner Managers to create and manage partner-facing marketing and enablement content, such as onboarding materials, partner and customer success stories and digital campaigns. Collaborate with corporate marketing team to ensure content and campaigns are aligned with corporate branding, business objectives and provide measurable results. Own the marketing components of Summit’s Partner Relationship Management (PRM) platform to support and enable the partner community.
Successful co-marketing campaigns that increase partner engagement, brand awareness, and lead generation. Strong partnerships with channel partners that drive business growth. High-quality, customer-facing marketing content that showcases customer successes and builds trust in the company’s solutions. Effective partner marketing plans that result in measurable impact and align with business objectives. Reports and metrics on the performance of partner campaigns, customer engagement, and sales support, providing actionable insights for continued growth.