Write clear, compelling, and performance-driven copy across paid, organic, and owned channels.
Adapt tone and voice for various audiences and brands with fluency.
Interpret briefs and participate in creative brainstorms and ideation sessions.

Strategic Partnership:

Collaborate with strategists and creatives to shape messaging that aligns with audience insights and goals.
Partner with media/analytics teams to translate performance data into creative insights and structured messaging tests.
Iterate headlines based on results.

Editorial Quality:

Edit and proofread copy for clarity, grammar, and consistency.
Ensure compliance and accessibility are addressed in copy.
Own final polish of written deliverables across select projects.

Goodway Group

Goodway Group is an independent, remote-first media and marketing services firm with over 90 years of history, combining the security of an established company with a start-up feel. The company has a diverse team of digital strategists, media practitioners, technologists, and data scientists.

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