Digital Specialist, Programmatic (Independent Contractor)

Drive website traffic, conversions, and revenue growth for purpose-driven clients through strategic programmatic campaigns. Collaborate with the Head of Programmatic Practice to develop and refine campaign strategies that align with client goals and audience insights. Write compelling ad copy and support the development of engaging creative assets for Google Display and YouTube campaigns. Build, launch, and optimize campaigns within Google Ads, with a focus on YouTube and Display channels. Monitor campaign performance, budget pacing, and key metrics; provide timely insights to inform strategic direction. Analyze campaign results to continuously refine targeting, creative, and bidding strategies for improved ROI. Proactively identify trends, platform updates, and audience behaviors to unlock new opportunities for reach and impact. Prepare and deliver clear, actionable performance reports and strategic recommendations to clients and internal teams.