Consumer Insights Manager

The Manager, Consumer Insights is responsible for influencing the organization through their leadership and strong knowledge of the consumer, patient and shopper. This individual must demonstrate a strong understanding of market research techniques and how to connect them to the business objectives. They must be a proactive business partner and category and consumer expert, delivering the “so what” and “now what” from our consumer learning. They will have a strong voice and strong POV, advocating for the consumer and effectively influencing business decisions. They will oversee consumer insight planning and recommendations, strategic positioning and innovation. They will have a strong Consumer Insight background tied to business results with a passion for brands. They will build strong partnerships with their cross-functional teams. Oversee consumer learning across a variety of sources to tell the story and influence the decisions made as result of applied experience and consumer partnership. Design research projects against business objectives and answer key questions. Act as an advocate for the consumer by integrating consumer knowledge into all decision making; express a compelling point of view to be confidently championed and conveyed to the team and the organization. Build strong internal and external relationships; collaborating with other members of the Consumer Insights team as well as other key functions inclusive of, but not limited to: Brand Marketing, Sales, Category Management, Digital Marketing, Research & Development and our agency partners. Manage respective category budgets: opening PO’s, overseeing accruals and ensuring timely payment with finance; challenging and prioritizing allocation to best meet the needs for the brand/business unit. Perform other duties as required.