Lead research and reporting that informs both global and domestic marketing strategy at BetterHelp. You'll shape how we understand and engage our users across channels and geographies. This is a cross-functional role focused on storytelling, research, and strategic thinking, partnering with teams across marketing, lifecycle, product, and member success.
Drive the planning and execution of campaigns with a focus on delivering a best-in-class campaign strategy. Identify and drive account growth opportunities while fostering innovation that delivers on clients’ business goals. Work directly with clients to define and distill their goals, create success metrics, and activate strategies in collaboration with their dedicated portfolio team within the luxury beauty vertical.
Drive strategic decision-making through deep category analysis and market intelligence as a Category Insights Manager at Bobbie. As a fully remote team member, translate complex data into actionable insights that fuel the mission to provide better nutrition for babies and peace of mind for parents. Work closely with cross-functional teams to identify growth opportunities and optimize market position.