Creative Strategist

Role Responsibilities:

• Angle development: Generate new angles, hooks, and storylines grounded in customer research and competitor teardowns.
• Hooks, leads & scripts: Write copy for short-form video and statics that carry a mechanism and convert.
• Refresh what’s working: Spin out new angles from existing winners to keep concepts compounding.
• Format hunting: Spy on and dream up new formats, bringing them to market before saturation.

Data & Execution:

• AI production: Get concepts to finished assets using video APIs and AI editing.
• Data-driven iteration: Read CTR, hold rate, and CPA to test and scale effectively.
• Market research: Live in the Meta Ad Library and ecom creative community to track trends.
• Build the playbook: Create swipe files, hook libraries, and SOPs for the team.

KPIs:

• Primary KPI: New ads holding $10k+/day in spend.
• Secondary KPI: Share of total ad spend on your creatives.
• Tertiary KPI: Net-new concepts and formats shipped per week.

Compensation & Culture:

• Pay: $3,000–$8,000/month base plus 5% of ad spend your creatives drive, performance bonus, uncapped.
• Benefits: Comprehensive medical insurance, remote setup, personal development budget, wellness budget, free GLP-1 membership, health and work coaching, equipment.
• Culture: Belief in mission, unwavering integrity, paranoid survival, insanely great standards, candor, urgency, frugality, resourcefulness, focus, and no short-term status chasing.