Growth Marketing Manager, Member Engagement

This role will be a key player in assessing and improving product engagement and retention funnels, identifying growth opportunities across the member journey, leading lifecycle marketing experiments, driving and executing member go-to-market (GTM) strategies for the launch of new product features and services, and leading high-impact engagement campaigns that deepen value and drive behavior change. You’ll test and scale multichannel campaigns — including email, sms, push, direct mail, and in-app — and develop playbooks and performance tracking systems to drive learnings, consistency, and measurable impact. You will thrive in this role if you’re of the “figure it out” mindset and are energized by building from scratch, running A/B tests to drive improved revenue and clinical outcomes at a scale, , and partner cross-functionally to develop and execute on cross-channel strategies that meaningfully improve activation, retention, and lifetime value for members worldwide.