Senior User Acquisition Manager (Meta)

Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products. Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets. Plan and manage large-scale budgets ($300K–1M+ monthly). Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI. Design and implement creative and funnel testing structures across creatives, landings, and geos. Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI. Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels. Prepare regular reports and presentations based on test results and insights. Maintain close communication with ad network managers. Initiate and validate new hypotheses to scale growth.