Vice President, Marketing

Strategic Leadership:

• Own the commercial marketing strategy across the product lifecycle, from launch planning through lifecycle expansion.
• Establish launch objectives, brand positioning, messaging, channel strategy, and performance metrics.
• Translate clinical data, market research, and customer insights into actionable commercial strategies.

Cross-Functional Partnership:

• Work with Sales, Medical Affairs, Clinical Development, Market Access, Regulatory, and Commercial Operations to align strategies.
• Partner with Clinical Development to incorporate emerging data into lifecycle planning.
• Collaborate with Sales leadership to translate strategy into effective field execution.

Organizational Building:

• Build and lead a high-performing marketing organization suited to launch requirements.
• Determine capabilities, talent, agency partnerships, and infrastructure needed for commercialization.
• Establish clear objectives, operating processes, and a culture of accountability and agile execution.

Market & Customer Insight:

• Develop a deep understanding of the patient journey, referral ecosystem, and treatment pathways in autoimmune disease.
• Establish customer and market insights capabilities to inform brand and portfolio strategy.
• Use competitive intelligence and market feedback to continuously optimize launch and post-launch strategies.