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Creative Strategy & Direction:
- Own and lead omnichannel creative strategy across assigned brands, including briefing, planning, and performance analysis.
- Translate performance data and consumer insights into differentiated creative concepts and messaging angles.
Testing & Optimization:
- Design and oversee creative testing roadmaps tailored to client goals and funnel stages.
- Align creative testing volume and cadence with client budgets and learning priorities.
Performance Analysis & Reporting:
- Lead deep-dive creative performance analysis using Motion and platform-level data.
- Translate insights into clear hypotheses, iterations, and new creative concepts.
Lunar Solar Group
Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to drive growth through disruptive marketing strategies. The company is a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who value ownership, rigor, and curiosity.