Paid Social Account Director

Strategic Ownership:

• Own the end-to-end paid social strategy across Meta, TikTok, Pinterest, LinkedIn, and emerging channels.
• Translate business objectives into full-funnel social strategies spanning prospecting, retargeting, and retention.
• Lead annual, quarterly, and monthly planning including budget allocation and forecasting.

Performance Management:

• Manage performance against core KPIs such as CPA, ROAS, and revenue.
• Develop advanced optimization frameworks for audience targeting and bidding strategies.
• Build and maintain test-and-learn roadmaps for creative and audience experimentation.

Creative Strategy:

• Lead creative strategy frameworks that drive performance across the funnel.
• Partner with creative teams to develop data-backed briefs grounded in audience insights.
• Define and scale creative testing methodologies including iteration velocity and format diversification.

Operational Excellence:

• Maintain hands-on ownership of campaign structure and account architecture.
• Ensure best-in-class implementation across Meta Ads Manager and TikTok Ads Manager.
• Oversee campaign builds and QA to ensure accuracy and adherence to best practices.