Paid Social Specialist (US)

Paid Social Execution:

• Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms.
• Manage audience targeting, budget allocation, and creative trafficking to drive efficient growth.
• Conduct ongoing performance monitoring and implement daily/weekly optimizations.

Testing & Creative Optimization:

• Support structured testing across creative variations, audiences, placements, and bidding strategies.
• Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities.
• Partner with Creative to provide data-informed feedback on messaging and content iterations.

Technical & Platform Operations:

• Ensure accurate tracking, pixel implementation, and event configuration.
• Maintain clean account structure and campaign documentation.
• Support audience uploads, exclusions, and segmentation strategies.

Performance Reporting & Collaboration:

• Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
• Translate performance data into clear insights for media and regional stakeholders.
• Collaborate with paid social lead, paid media generalists, and agency partners to ensure cohesive strategy.