Paid Social Manager

Campaign Management:

• Build, manage, and optimize paid social campaigns across Meta (primary), TikTok, Snap, Reddit, AppLovin, and other emerging platforms.
• Own budget allocation across channels and campaigns, making data-driven decisions on spend shifts.
• Monitor performance daily, adjusting bidding, targeting, creative, and budget to hit CAC and volume targets.

Creative Strategy & Testing:

• Partner with Video Editor & Graphic Designer to brief performance-driven creative, using data on hooks and formats.
• Run structured creative tests (hook, format, CTA) with clear hypotheses and measurement frameworks.
• Build a creative learning system where every test produces an insight for the next brief, staying ahead of platform trends.

Analytics & Reporting:

• Own paid social reporting with weekly performance summaries, creative scorecards, and channel-level CAC tracking.
• Maintain attribution clarity across platforms, understanding MMP limitations and triangulating conflicting signals.
• Identify trends, anomalies, and opportunities, partnering with the growth team on downstream metrics like LTV.