Director of Growth Creative Strategy

Creative Growth Strategy:

• Own and evolve performance creative strategy across acquisition channels.
• Build and optimize creative testing frameworks and content production workflows.
• Drive creative innovation while maintaining brand standards and scientific credibility.

Channel-Specific Performance Creative:

• Develop channel-specific roadmaps for Meta, TikTok, YouTube, Google, and emerging platforms.
• Partner with Growth Marketing to improve creative performance and achieve CAC goals.
• Establish creative refresh strategies to reduce fatigue at scale.

Testing, Analytics & Optimization:

• Define creative KPIs including thumb-stop rate, CTR, CVR, CAC, and incremental ROAS.
• Analyze performance and translate insights into testing plans and briefs.
• Lead creative experimentation with incrementality and audience testing.

Team & Partner Management:

• Lead and mentor creative talent including designers, editors, and external partners.
• Manage relationships with UGC creators, production partners, and agencies.
• Foster a culture of accountability, creativity, and continuous improvement.