Marketing Executive

PromptCloud is seeking a digital marketing specialist whose objective is to drive marketing-generated leads and web signups for the sales team through demand generation. The role will involve creating campaigns on social media and handling Google Adwords and other paid channels. The candidate will work on segment marketing, create ad copy, optimize landing pages, and sketch leads plans for campaigns, ultimately generating insights. The core responsibility will be to manage and improve inbound leads for better conversion across digital channels, especially with retargeting and drip email campaigns. Plan and execute social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines. The focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line. Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI. Manage third party listings and company profile across business directories and Agile CRM for campaigns and lead tracking. Support and co-work with team members on digital marketing initiatives including SEO, webpage development, and short form content development.