As a Social Media Associate, you will be the bridge between our world-class newsroom and the readers, listeners and viewers who love what The Athletic has to offer. A successful Social Media Associate will be able to jump seamlessly between conversations with editorial, programming, design, audio and video and connect the dots between each to help us craft a valuable content experience for Athletic subscribers and non-subscribers. You will be the eyes and ears of our real-time operation, and the voice of our companyβs brand across social platforms.
Executes basic functions of social strategy, which include: Curation of social, distribution of articles, podcasts, live blogs, and video to relevant platforms on an ongoing basis. Assist in developing and implementing reactive social strategy based on breaking news, major moments and live games. Develop copy and visual assets to amplify top content from our newsroom onto our social channels. Assist in driving audience growth. Develop deep working relationships with departments across the company. Ability to work in a fast-paced news environment, processing relevant information to weave together a plan for the immediate, mid-term, and long-term future.