Digital Advertisers: Survey On Campaign Spend And Strategy

What We're Researching:

• We're running a paid study on the strategies and challenges of managing smaller-scale digital advertising budgets.
• Our goal is to understand how businesses allocate funds across platforms to maximize return on investment.
• This feedback helps improve the tools and platforms that support digital marketing efforts.

How It Works:

• You will complete a 15-minute online survey about your recent advertising campaigns and budget decisions.
• The survey asks you to review various digital marketing scenarios and rank your preferences for different ad management features.
• You will also provide brief written feedback on your primary challenges with campaign tracking and optimization.

Who This Is For:

• We are looking for digital marketers, founders, and growth specialists who actively manage business ad budgets.
• You should have direct experience setting up and optimizing campaigns on major digital platforms.
• We welcome in-house marketers, freelance media buyers, and agency owners who handle end-to-end ad spend.