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Objectives:
- Support the client's U.S. marketing expansion by producing high-quality, human-written marketing and website content.
- Refresh and rewrite key marketing assets as part of an ongoing rebrand while maintaining the established brand voice.
Responsibilities:
- Rewrite and optimize website copy as part of a major rebranding initiative.
- Create landing page copy focused on SaaS products and write technical product content.
- Produce blog articles related to Shopify, eCommerce, and SaaS, and create paid advertising copy for various channels.
Qualifications:
- Proven experience writing for Shopify or B2B SaaS companies with strong eCommerce understanding.
- Experience writing technical software content and creating website copy, landing pages, and blogs.
- Excellent persuasive copywriting skills and ability to quickly learn complex software products.
Success Measures:
- Quickly understand the client's products and produce persuasive, technically accurate content.
- Consistently follow brand guidelines and create copy that supports sales and marketing objectives.
- Require minimal ramp-up after onboarding and maintain consistency with existing brand guidelines.
Rapidly Growing Shopify SaaS Company
The client is a rapidly growing Shopify SaaS company that provides software solutions to help merchants improve customer retention and post-purchase experiences. The company is expanding its U.S. marketing presence and undergoing a rebrand, with a focus on human-written content and brand consistency.