Senior Marketing Manager - CIS, Russian Speaking

In this role, you will manage growth marketing initiatives and Web3-related activations across the CIS region, focusing on user growth, AUM expansion, and product adoption. You will report to the Growth Lead and collaborate closely with product, BD, VIP and SM teams. Campaign Management: plan, execute, and optimize integrated regional campaigns and listings activations to drive user growth, engagement, and revenue across OKX products. Web3 Activations: lead regional Web3 initiatives, including NFT, DeFi, and on-chain campaigns to increase community participation and enhance OKX’s Web3 presence. Partnerships & Media Collaboration: identify and engage media partners, KOLs, and communities to amplify campaigns and product launches. Global Campaign Amplification: adapt and localize global OKX offers, sponsorships, and brand campaigns to maximize regional impact and awareness. Lifecycle Marketing: optimize user journeys from acquisition to retention through A/B testing, targeted communication, and referral growth strategies. Analytics & Reporting: track campaign performance, identify trends, and provide data-driven insights for continuous improvement. Event Support: assist in planning and executing regional events and educational activations that boost visibility and conversion. Cross-Functional Collaboration: coordinate with global and local teams to ensure timely delivery and alignment with OKX brand and product priorities.