Use analytical and statistical methods to uncover insights about the impact of video products within the Spotify ecosystem for artists and listeners. Design, implement, and interpret A/B tests and other experiments to measure product and marketing effectiveness. Define and operationalize key metrics that track product health, growth, and performance. Partner cross-functionally with product, user research, engineering, design, and marketing teams to shape and inform strategy. Develop and maintain scalable data pipelines, dashboards, and reporting systems that enable data-driven decisions. Build robust, data-backed attribution and measurement frameworks to assess the incremental impact of product initiatives. Contribute and communicate insights that influence strategic planning. Communicate findings and recommendations clearly to collaborators across levels, influencing priorities and product direction.