Data Scientist-B2B Marketing Research & Data

This role sits at the heart of Canva’s B2B marketing strategy, helping drive growth through smart, actionable insights. While the role will evolve over time, to start you’ll focus on: Partnering closely with B2B Marketing teams to measure and report on progress toward revenue and growth goals. Acting as a strategic thought partner in identifying opportunities, measuring impact, and shaping the B2B marketing roadmap. Designing measurement frameworks that track marketing performance, lead conversion, and pipeline health. Turning complex data into clear, actionable insights that inform media investment, campaign strategy, and go-to-market plans. Evaluating key initiatives such as paid media, content, and events, including pre/post analysis and experimentation. Applying your knowledge of attribution (e.g. multi-touch) or MMM to help credit marketing impact across touchpoints. Collaborating across Marketing, Sales, Analytics Engineering, and Product to make sure data is accurate, connected, and decision-ready.