Web Analyst

Accountabilities:

• Own the deployment, configuration, maintenance, and optimization of pixels, tags, scripts, triggers, variables, and data layers through Google Tag Manager across multiple client environments.
• Implement and troubleshoot conversion tracking across major paid advertising platforms, using browser pixels and Conversion APIs.
• Configure and maintain GA4 event tracking and key events, following the customer journey from ad interaction to CRM entry.

Requirements:

• 3+ years of hands-on experience in web analytics, digital tracking, or tag management, preferably in a marketing agency or performance marketing environment.
• Intermediate experience with Google Tag Manager, including container management, trigger and variable creation, and data layer implementation.
• Hands-on experience with GA4, including event configuration, key events, and DebugView, and familiarity with data privacy regulations like GDPR and CCPA.

Benefits:

• Fully remote position with the flexibility of working within a distributed, async-friendly team.
• High-visibility role with meaningful ownership of the tracking infrastructure supporting campaigns and reporting.
• Opportunity to develop expertise in web analytics, conversion tracking, server-side tagging, data privacy, and performance marketing measurement.