Director of Marketing

Develop and implement integrated marketing strategies that drive revenue, participation, and awareness for Green Ventures and Partnerships (GVP) fundraising events and campaigns. Lead event campaign rollouts across channels, managing timelines and calendars to ensure effective execution. Create and manage marketing plans that support both flagship and emerging events, with a strong focus on environmental values and measurable social impact. Coordinate cross-channel promotional campaigns (social media, radio, TV, digital, print), including promotions like ticket giveaways and earned media placements. Build compelling, on-brand pitch decks and presentation materials to support fundraising, sponsorship, impact investing and stakeholder engagement efforts. Elevate the profile of the Green Ventures & Partnerships department through targeted storytelling, strategic content, and audience-first messaging. Gather market and audience insights to enhance communications and demonstrate impact to sponsors, donors, and the public. Oversee the creation and distribution of digital content across web, email, and social media platforms. Maintain a consistent and engaging voice across all platforms, ensuring timely updates and alignment with organizational branding. Develop high-quality visuals and written content that tell emotionally compelling stories and inspire environmental action. Maintain strong communication with internal and external writers, designers, and media professionals to ensure clarity, timeliness, and creative excellence. Serve as a key thought partner across departments, translating complex programs and ideas into accessible, resonant narratives. Work closely with internal teams and external partners to ensure brand consistency, campaign alignment, and integrated messaging. Drive cultural relevance and awareness by leveraging media, the arts, and entertainment to promote Sierra Club initiatives and shared environmental values. Monitor and analyze marketing and campaign performance across channels, using data to refine strategies and improve outcomes. Develop actionable insights and recommendations to increase engagement, visibility, and fundraising effectiveness.