Strategic Leadership & Vision:
- Modernize Legacy Assets: Lead the strategic evolution of legacy-based datasets.
- Integrate Data Ecosystems: Champion a vision where legacy data serves as a foundational component within a broader, integrated analytic ecosystem.
Scientific Rigor & Innovation:
- Data Fusions & Integrations: Direct complex data integration projects.
- Enforce Quality Standards: Establish and oversee best-in-class research protocols.
Client Advisory, Communication, and Thought Leadership:
- Trusted Technical Advisor: Act as senior consultant to internal teams and clients.
- Modernize Measurement Strategy: Advise clients on transitioning from reliance on legacy measures.
Talent Development:
- Cultivate Expertise: Mentor and develop senior researchers and data scientists.
MRI-Simmons
MRI-Simmons provides actionable insights on consumer behavior through data collection via surveys and passively measured data. They are an established organization that is reinventing itself through investments in technology and people, with operations in 100+ markets.