MRI-Simmons provides actionable insights on consumer behavior through data collection via surveys and passively measured data. They are an established organization that is reinventing itself through investments in technology and people, with operations in 100+ markets.
Lead the strategic evolution of legacy-based datasets, balancing historical continuity with the need for modernized methodologies and market positioning.
Direct complex data integration projects that combine traditional survey data with first-party datasets and large-scale behavioral inputs.
Act as senior consultant to internal teams and clients, translating complex statistical concepts into narratives that inform strategy and forecasting.