Growth Manager, Credit Cards

The Growth Marketing Manager will develop, launch, and optimize paid campaigns across various platforms, including Google Search & Display, Meta, programmatic platforms, YouTube, and emerging channels, and manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets. Moreover, they Customize creative and messaging to align with regional regulations, credit card calendars, and user intent, utilize data to segment users by behavior, geography, interest, or device to enhance targeting efficiency and conversion rates, integrate internal and third-party data sources to refine audience targeting and boost campaign performance. They will also, Monitor campaign performance using tools such as Google Analytics, Adjust, and platform-specific dashboards and produce comprehensive reports on key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).