Senior Account Manager, Integrated Planning & Strategy

THE ROLE:

• This role is equal parts research and insight development, as well as a strategic client partner.
• You will work alongside directors to provide robust data-based strategies and guide cross-functional teams.
• You'll serve as a trusted advisor for internal and external partners, focusing on retail and D2C environments.

PLANNING:

• Developing integrated media plans across D2C and retail marketplaces, including tactic-level plans and investment scenarios.
• Translating research insights into actionable media plans using tools like GWI, eMarketer, and Pathmatics.
• Building full-funnel, channel-agnostic plans using CPC- and CPM-based frameworks.

COLLABORATION:

• Serving as a dependable thought partner to strategy leads and operationalizing planning frameworks.
• Working closely with cross-functional teams across Client Services, Media Activation, Data Science, and Creative.
• Navigating complexity across platforms and stakeholders to deliver clear, actionable plans.

YOU'LL NEED TO HAVE:

• 4+ years of hands-on experience in media planning and strategy, with emphasis on digital media buying.
• 2+ years using planning and research tools such as GWI, Pathmatics, Comscore, and eMarketer.
• Strong familiarity with Amazon's retail media solutions and retail platforms like Best Buy, Target, and Walmart.