As a Retail Marketing Strategist, you will be responsible for owning the execution, performance, and growth of Amazon & retail PPC advertising campaigns within their book of business. You are oriented towards the client’s business success, tying your efforts to the greater business goals. You are a self-starter and autonomously own your responsibilities.
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Plan and execute campaigns aligned with company and brand goals, monitor campaign performance, and implement optimizations. Conduct regular account audits, assist in invoice audits, and support media spend allocations. Plan channel initiatives that support integrated marketing goals, prepare reports for business reviews, and manage account spend to maintain profitability.