Demand Generation Specialist (6 Month Contract in Canada)

We are looking for a Demand Generation Specialist to support our growing and dynamic marketing team and serve as an integral bridge to the customer-facing teams we partner with. This role will work closely with our marketing, sales and partner success teams to concept, develop, implement, measure, and improve inbound and outbound marketing content, campaigns, events, and initiatives that generate qualified leads, educate prospects at all stages of the customer journey, and increase sales velocity. Responsibilities: Work cross-functionally with product marketing, sales and partner success to execute a variety of demand generation initiatives that help us target prospects and customers in all phases of the buying cycle. Assist with trade shows and conferences, including planning, logistics, coordinating attendance with the sales team, overseeing lead capture and follow-up, and measuring event ROI. Support our regular marketing events, including group demos and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales, customer marketing, and account managers to drive leads and new sale/upsell opportunities. Assist with the design, planning, and optimization of demand generation programs (content marketing, outbound campaigns, etc.) to drive sales and renewal pipelines, including those targeted to specific non-profit verticals and buyer personas. Support the creation of marketing collateral and content as requested, including case studies, one-pagers, webinar research and/or decks, blog posts, toolkits and white papers. Help drive activation of key marketing programs by the sales and partner success teams, providing guidance on how best to use marketing assets to drive engagement, and conversely, communicate sales and partner success pain points back to marketing leadership.