Digital PR Lead

As Digital PR Lead, you will deliver high-authority backlinks from top-tier media through innovative, search-informed campaigns. You will contribute to the creative and strategic direction of a newly formed Digital PR sub-team by helping to refine campaign ideation, execution processes, and best practices. You will drive consistent, high-impact media coverage that positions the brand as a trusted, authoritative voice – boosting relevance, visibility, and trust. You will build relationships with key media contacts across the US and Canada to generate repeat coverage and long-term link-building opportunities. You will also work closely with SEO, content, and marketing stakeholders to align campaign activity with keyword targets, user needs, and broader brand and business goals; finally, you will support the development of repeatable, scalable campaign strategies.