Creative Strategist

Seeking a Creative Strategist to drive creative direction and strategy for high-performing ad creative across Meta, YouTube, TikTok, and beyond. You'll be responsible for developing innovative creative campaigns that optimize conversion-focused ad performance while working closely with our creative team of designers, video editors, and external creators. This role is ideal for someone who thrives at the intersection of creativity and performance marketing, loves crafting compelling scripts and creative briefs, and is passionate about using data to drive creative decisions. The role reports to the Director, Creative Strategy. In this role, you will generate innovative ideas for static, GIF, and video ad creatives and develop comprehensive creative briefs. You will also craft compelling scripts for video ads and oversee their production from concept to completion, identify and source content from existing assets, internal talent, and external creators. Work closely with video editors and designers, leveraging your experience to guide the creative process. Review paid analytics to improve creative performance and iterate based on data insights.