Lead the charge on reimagining our daily promotional strategy, overhauling a high-volume, fast-paced calendar to drive long-term company and category growth. Pull, analyze, and present promotional campaign performance data on a weekly, monthly, and quarterly basis, and use these insights to inform ongoing adjustments and improvements. Oversee the promotional P&L for our owned brands (Thrive Market Goods, Rosey, wellmade & f.a.e.), leveraging data to advise on assortment inclusion and shape ongoing strategy.
Lead the charge on building high-volume, high-growth partner marketing programs that put our brands front and center. Own strategy and execution for onsite marketing features, partnering closely with product and design to ensure high-visibility campaigns drive discovery, engagement and conversion. Oversee marketing efforts across all channels for key seasonal campaigns, creating fun, engaging, and seasonally relevant ideas that wow our members, drive deeper engagement, and surface new and exciting products.