Job Description
This position is central to delivering on our key activities of customer engagement and distribution through the creation of AI driven marketing optimization processes. This role will focus on increasing the efficacy of our Direct Mail process by delivering a new suite of ML models ranging from propensity models to LTV models. This role will be crucial in reducing our reliance on affiliate partners through expanding our customer base in non-affiliate channels.
You are empowered to influence our marketing outreach initiatives by building and utilizing your robust models. Take ownership of a rich library of machine learning tools and enjoy authority to continue to research efficient and effective strategies. Access a deep set of applications, bureau, web, and alternative data to gain insights and convert these insights into actionable outreach strategies and models. Build end-to-end machine learning pipelines including data extraction, feature engineering, model building, performance evaluation, and implementation. Collaborate with key marketing stakeholders to deliver self-service tools they can leverage to make optimal marketing decisions for the business Leverage modern suite of AI applications to optimize your workflow and help push the company forward.
About Best Egg
Best Egg is the leading financial confidence platform that provides flexible solutions to real-life challenges for people with limited savings.