Sr. Director, Media Strategy

Lead the development and execution of innovative media strategies across upper- and mid-funnel channels. This leader will own substantial media budgets and play a critical role in driving brand equity, awareness, and consideration that ultimately complements and accelerates performance marketing. The Sr. Director, Media Strategy will combine analytical rigor, creative innovation, and partnership development to identify whitespace opportunities, optimize channel mix, and elevate our brand presence. Evaluate non-traditional media opportunities that expand reach and impact. Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies. Lead and mentor a team of Media Managers and Analysts, building expertise in both brand and performance media.