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Objective:
- Support the expansion of the client’s flagship brand by producing structured, research-driven Austin, TX city landing pages and neighborhood content.
- Guide users through the 'living in' and 'moving to' journey, with future expansion into travel-focused content.
Profile Overview:
- The writer will produce highly structured, SEO-aligned content including city overviews, 'Things to Do' lists, and neighborhood deep dives.
- Content must be thorough, fact-checked, and require minimal editorial revision.
Responsibilities:
- Develop structured outlines and write comprehensive city landing pages optimized for keywords.
- Produce 'Best Neighborhoods' overview articles and individual neighborhood profiles.
- Conduct traditional and AI-assisted research, cross-referencing local sources, and maintain third-party neutrality.
Skills and Qualifications:
- Strong background in structured/outline-driven writing and SEO strategy.
- Experience in destination, travel, relocation, or lifestyle content.
- Ability to distinguish evergreen institutions from short-term trends and write with minimal oversight.
Client
The client began in print publishing in 1988 and expanded into digital media, now known for its annual 'Top 100 Best Places to Live' list. The company is expanding its digital footprint in SEO-driven city and neighborhood content.