Content Strategist

Strategy & Planning:

• Define Descript's content strategy, editorial calendar, and channel prioritization.
• Identify content gaps through user data, search research, and market insight.
• Build a measurement framework linking content to brand and pipeline outcomes.

Content Systems & Production:

• Build an AI-native content production system for quality output at scale.
• Produce content across formats: articles, research reports, data studies, video scripts, and more.
• Optimize for AI discovery as the content and search landscape evolves.

Demand Enablement:

• Partner with Demand Gen, PMM, and Field Marketing to develop pipeline assets.
• Assist with mid- and bottom-funnel content like case studies, ROI calculators, and competitive guides.

Brand & Voice:

• Help define and evolve Descript's editorial voice across content channels.
• Develop a subject matter expertise content program, drawing on employees and customers as sources.